Order your copy of my book — State of Mind at Work
(Second edition now available)
Human Centred Design for Cities & Services — A quick introduction
Cities run on design. Done right, cities thrive and support us human beings.
Understanding the context in which a city exists starts with understanding the people who are its inhabitants. Getting a feel for all the daily rituals, done knowingly or cheerily or even sleepily on auto-pilot, helps us understand the human scale of a place. And by extension to make considered decisions that allow us to create substantially better services.
I have had the opportunity to work with some of the world’s most progressive cities and brands across Europe, North America and Asia. The most successful of those collaborations were fueled by a deep understanding of the contexts in which what we built would be relevant to people, to us, humans. In other words, understanding cities mattered.
As a Design Strategist my professional roots are firmly planted in the world of User Experience design. An empathetic human centred approach comes naturally to me. Add to this my belief that clarity and simplicity are the only "rules" we should follow as they resonate on a fundamental level with us human beings. Bringing this mindset to complex challenges, i.e. cities and services (whether the latter is delivered through a device or for us to physically interact with) makes the challenges manageable and the opportunities actionable.
Understand cities through people, build for people in cities.
Working with cities and product and service companies like M ⇢ by Volvo Car Mobility to design improved ways of moving around in, relating to, and above all living in, cities.
I am also a partner to Boris Design Studio, one of Hong Kong’s leading design agencies.
Speaker, guest lecturer and moderator at events and institutions including Hong Kong’s Business of Design Week City Programme, KTH Royal Institute of Technology and Berghs School of Communication in Stockholm, Aalto University Espo/Helsinki, XDesign and Cotalk
Founder of independent print publisher Paper Light Publishing.
Swedish, formerly based in San Francisco and London with a stint in Washington D.C. Now living in Stockholm. Regularly in Hong Kong and Singapore.
The second edition of my co-authored book State of Mind at Work is now available to order ⇢.
Global Head of Design for the Futurice agency (Berlin, Helsinki, London, Munich, Oslo, Stockholm, Tampere) where I also did strategic client work, and held a seat on the group's managing Council. Futurice’s clients include BMW, E.ON, Electrolux, Halebop, Plan International, Kesko, Allianz, Samsung and Fira.
International Head of Creative at Comprend [Stockholm, London, Lisbon + Milan] (2014-2016). Developed award-winning UX & Design team. Established human centered design methodology with an emphasis on research and collaboration. Clients included European industry leaders BBVA, Grant Thornton, SEB Bank, Electrolux, William Hill.
Global Head of Creative at Nansen [Stockholm, Chicago, London, New York, Washington D.C.] (2011-2013). Built and coached the international UX and design teams, setting the overall creative direction for the agency. Clients included Electrolux, Coop, Reyes Beverage Group, Vårdförbundet and Aggro Pekuliar
UX & Design Director at cloud collaboration leader Huddle (2010-2011) in San Francisco, Telegraph Tech Start-up 100 Award winner. Inaugural RHoK ⇢ judge with founding partners NASA, The World Bank, Google, Yahoo! and Microsoft.
Founding Editor of Paper Light Magazine together with Frida Vega Salomonsson and Andreas Carlsson.
Co-founder at Skrivr and OpenTypography. Advisor at Weld ⇢ and MND Labs. Co-author of 'Noded - The untouchable business', listed by Internetworld magazine with Apple, Twitter and Nintendo Wii as ideas and companies that “got it right” and are leading the way to the future.
In 2008 coined the term Functional Creativity to explain how successful digital projects combine strategy, concept development, function and UX:
Spray, Marieberg Interactive, SMC, Yahoo! (2003-2004), Sharpenr (2004-2010) and Stanford University CSP, JMK Stockholm University and Poppius School of Journalism alumni. Former writer, editor, photographer and columnist.
...or explore how my work has been featured.