Jaan is an amazing, passionate guy who understands the intersection of branding, design and user experience better than anyone else I’ve met.
— Andy McLoughlin Co-founder Huddle, Venture Partner SoftTech VC

A quick introduction

I help people and organisations create better products, services and spaces by using design as a problem solving tool, and UX research as a means to finding the answers that matter. 

My beliefs are that people come first and that clarity and simplicity are the only "rules" you should follow. In terms of professional roots, mine are firmly planted in the world of User Experience design.

 

Currently

I advise senior-level leaders on User Experience and Design Strategy. When possible I bring them, their teams, audiences and clients together to explore how and why a better way of working matters and how they can all contribute to it and benefit from it.

Advisor at Roombler, Co-founder State of Mind at Work ⇢ and Founding Editor of print titles Paper Light Magazine ⇢ and 96°

Speaker and moderator at events including XDesign Stockholm 2016, Cotalk 2016, Almedalen 2015 and Nordic Intranet Summit.

Swedish, formerly based in San Francisco and London with a stint in Washington D.C. Now living in Stockholm. Regularly working in Hong Kong.

On the "Can enterprise apps ever be beautiful?" panel at MobileBeat by VentureBeat in San Francisco. Photo by Michael O'Donnell ⇢

On the "Can enterprise apps ever be beautiful?" panel at MobileBeat by VentureBeat in San Francisco.
Photo by Michael O'Donnell ⇢

Recently 

International Head of Creative at Comprend [Stockholm, London, Lisbon + Milan] (2014-2016). Developed award-winning UX & Design team. Established human centered design methodology with an emphasis on research and collaboration. Clients included European industry leaders BBVA, Grant Thornton, SEB Bank, Electrolux, William Hill. 

Global Head of Creative at Nansen [Stockholm, Chicago, London, New York, Washington D.C.] (2011-2013). Built and coached the international UX and design teams, setting the overall creative direction for the agency. Clients included Electrolux, Coop, Reyes Beverage Group, Vårdförbundet and Aggro Pekuliar.

UX & Design Director at cloud collaboration leader Huddle (2010-2011) in San Francisco, Telegraph Tech Start-up 100 Award winner. Inaugural RHoK ⇢ judge with founding partners NASA, The World Bank, Google, Yahoo! and Microsoft.

On a Skype call with Nansen's Client Services Director Charlotta Lorentz.  Photo by David Kästel.

On a Skype call with Nansen's Client Services Director Charlotta Lorentz. 
Photo by David Kästel.

Co-founder at Skrivr and OpenTypography. Advisor at  Weld ⇢ and MND Labs. Co-author of 'Noded - The untouchable business', listed by Internetworld magazine with Twitter, Apple and Nintendo Wii as ideas and companies that “got it right” and are leading the way to the future.

In 2008 coined the term Functional Creativity to explain how successful digital projects combine strategy, concept development, function and UX:

Functional is easy to understand and helps us get things done. A function has value. Creativity solves problems, it has the power to inspire, guide and evolve.

 

Before 

Spray, Marieberg Interactive, SMC, Yahoo! (2003-2004), Sharpenr (2004-2010) and Stanford University CSP, JMK Stockholm University and Poppius School of Journalism alumni. Former writer, editor, photographer and columnist. 
 

Contact me via LinkedIn ⇢

...or explore how my work has been featured.

 

Featured 

Listen to what the human ‘you’ wants, not what the title on your business card demands.
— Engage (Intl.) - "Think Human: The psychology of user experience design"
Orvet said corporations have done a good job at suppressing employees’ desire to be productive. Tablets and smartphones don’t suppress that desire.
— InformationWeek (United States)
User Experience is also about creating something that evokes emotion and provides something better, simpler or more effective. Like Readmill that combines a clear, calm yet very lust filled way of encouraging reading. Or Soundcloud’s simple way to share music and sounds. They both allow us to play with and explore our human senses, said Jaan Orvet.
— Metro (Sweden) - "He designs the internet of the future"

The press coverage for Huddle during my tenure as UX & Design Director was very positive. 

Huddle has a well-designed user experience, consistent across workspaces
— TechRepublic
A very simple and clean interface, easy to understand and use
— CMS Wire
The breakout success of the year
— Read Write Web
The jewel in tech venture capitalist Eden Ventures’ crown
— Wall Street Journal