Jaan is an amazing, passionate guy who understands the intersection of branding, design and user experience better than anyone else I’ve met.
— Andy McLoughlin Co-founder Huddle, Partner Uncork Capital

A quick introduction

I am a Human Centred Design Strategist. I build and evolve design teams for agencies and product companies where the starting point is always people, humans. Both as creators and as receivers of the work we create, whether it is products, services or spaces. 

I use design as a way to solve problems and unearth opportunities. In my world AI is here to support humans, not replace us. The design challenge is thus to make the best use of the Artificial Intelligence flavour known as Augmented Intelligence. And to make sure we always put ethics first.

When possible I bring my clients, their teams and audiences together in live projects to explore how and why a better way of working matters. And how they can all contribute to it and benefit from it. 

In terms of professional roots, mine are firmly planted in the world of User Experience design. It is no great surprise, then, that I believe clarity and simplicity are the only "rules" we should follow.



Global Head of Design for the Futurice agency (Berlin, Helsinki, London, Munich, Oslo, Stockholm, Tampere) where I also do strategic client work, and hold a seat on the group's managing Council.

I am also a partner to Boris Design Studio, one of Hong Kong’s leading design agencies.

Speaker, guest lecturer and moderator at events and institutions including Berghs School of Communication, XDesign Stockholm, Cotalk by Codesign, and Almedalen.

My co-authored book State of Mind at Work is now available to order.

Founding Editor of print title 96°.

Swedish, formerly based in San Francisco and London with a stint in Washington D.C. Now living in Stockholm. 

  On the "Can enterprise apps ever be beautiful?" panel at MobileBeat by VentureBeat in San Francisco.   Photo by  Michael O'Donnell  ⇢

On the "Can enterprise apps ever be beautiful?" panel at MobileBeat by VentureBeat in San Francisco.
Photo by Michael O'Donnell ⇢


International Head of Creative at Comprend [Stockholm, London, Lisbon + Milan] (2014-2016). Developed award-winning UX & Design team. Established human centered design methodology with an emphasis on research and collaboration. Clients included European industry leaders BBVA, Grant Thornton, SEB Bank, Electrolux, William Hill. 

Global Head of Creative at Nansen [Stockholm, Chicago, London, New York, Washington D.C.] (2011-2013). Built and coached the international UX and design teams, setting the overall creative direction for the agency. Clients included Electrolux, Coop, Reyes Beverage Group, Vårdförbundet and Aggro Pekuliar.

UX & Design Director at cloud collaboration leader Huddle (2010-2011) in San Francisco, Telegraph Tech Start-up 100 Award winner. Inaugural RHoK ⇢ judge with founding partners NASA, The World Bank, Google, Yahoo! and Microsoft.

Founding Editor of Paper Light Magazine together with Frida Vega Salomonsson.

  On a Skype call with Nansen's Client Services Director Charlotta Lorentz.    Photo by David Kästel.

On a Skype call with Nansen's Client Services Director Charlotta Lorentz. 
Photo by David Kästel.

Co-founder at Skrivr and OpenTypography. Advisor at  Weld ⇢ and MND Labs. Co-author of 'Noded - The untouchable business', listed by Internetworld magazine with Twitter, Apple and Nintendo Wii as ideas and companies that “got it right” and are leading the way to the future.

In 2008 coined the term Functional Creativity to explain how successful digital projects combine strategy, concept development, function and UX:

Functional is easy to understand and helps us get things done. A function has value. Creativity solves problems, it has the power to inspire, guide and evolve.



Spray, Marieberg Interactive, SMC, Yahoo! (2003-2004), Sharpenr (2004-2010) and Stanford University CSP, JMK Stockholm University and Poppius School of Journalism alumni. Former writer, editor, photographer and columnist. 

Contact me via LinkedIn ⇢

...or explore how my work has been featured.



Listen to what the human ‘you’ wants, not what the title on your business card demands.
— Engage (Intl.) - "Think Human: The psychology of user experience design"
Orvet said corporations have done a good job at suppressing employees’ desire to be productive. Tablets and smartphones don’t suppress that desire.
— InformationWeek (United States)
User Experience is also about creating something that evokes emotion and provides something better, simpler or more effective. Like Readmill that combines a clear, calm yet very lust filled way of encouraging reading. Or Soundcloud’s simple way to share music and sounds. They both allow us to play with and explore our human senses, said Jaan Orvet.
— Metro (Sweden) - "He designs the internet of the future"

The press coverage for Huddle during my tenure as UX & Design Director was very positive. 

Huddle has a well-designed user experience, consistent across workspaces
— TechRepublic
A very simple and clean interface, easy to understand and use
— CMS Wire
The breakout success of the year
— Read Write Web
The jewel in tech venture capitalist Eden Ventures’ crown
— Wall Street Journal