A quick introduction
I help people and organisations create better products, services and spaces by using design as a problem solving tool, and UX research as a means to finding the answers that matter.
My beliefs are that people come first and that clarity and simplicity are the only "rules" you should follow. In terms of professional roots, mine are firmly planted in the world of User Experience design.
I advise senior-level leaders on User Experience and Design Strategy. When possible I bring them, their teams, audiences and clients together to explore how and why a better way of working matters and how they can all contribute to it and benefit from it.
Speaker and moderator at events including XDesign Stockholm 2016, Cotalk 2016, Almedalen 2015 and Nordic Intranet Summit.
Swedish, formerly based in San Francisco and London with a stint in Washington D.C. Now living in Stockholm. Regularly working in Hong Kong.
International Head of Creative at Comprend [Stockholm, London, Lisbon + Milan] (2014-2016). Developed award-winning UX & Design team. Established human centered design methodology with an emphasis on research and collaboration. Clients included European industry leaders BBVA, Grant Thornton, SEB Bank, Electrolux, William Hill.
Global Head of Creative at Nansen [Stockholm, Chicago, London, New York, Washington D.C.] (2011-2013). Built and coached the international UX and design teams, setting the overall creative direction for the agency. Clients included Electrolux, Coop, Reyes Beverage Group, Vårdförbundet and Aggro Pekuliar.
UX & Design Director at cloud collaboration leader Huddle (2010-2011) in San Francisco, Telegraph Tech Start-up 100 Award winner. Inaugural RHoK ⇢ judge with founding partners NASA, The World Bank, Google, Yahoo! and Microsoft.
Co-founder at Skrivr and OpenTypography. Advisor at Weld ⇢ and MND Labs. Co-author of 'Noded - The untouchable business', listed by Internetworld magazine with Twitter, Apple and Nintendo Wii as ideas and companies that “got it right” and are leading the way to the future.
In 2008 coined the term Functional Creativity to explain how successful digital projects combine strategy, concept development, function and UX:
Spray, Marieberg Interactive, SMC, Yahoo! (2003-2004), Sharpenr (2004-2010) and Stanford University CSP, JMK Stockholm University and Poppius School of Journalism alumni. Former writer, editor, photographer and columnist.
...or explore how my work has been featured.
The press coverage for Huddle during my tenure as UX & Design Director was very positive.